Warn, who will hold the position on an initial three-year term, has spent most of his career working in the technology side of the sports media and betting sector.

His previous experience includes time at Sportinglife.com, Blue Square, Sky Betting & Gaming and most recently as the managing director of Perform's Media Division in Leeds.

As well as undertaking non-executive and advisory roles in the sports media and betting industry, Warn is a director of a group of children's nurseries based in York, owned by his wife Vanessa.

Warn said: "I'm delighted to be joining Go Racing In Yorkshire, as their chairman. An opportunity to combine two of my biggest passions; Yorkshire and horse racing was too good to miss.

"We have nine amazing racecourses in the county, I am looking forward to being able to support them to drive further engagement with a wider audience."

Acting chairman, John Sanderson, said: "On behalf of the board and the nine Yorkshire Racecourses I am delighted to welcome Ben to Go Racing In Yorkshire as our new chairman.

"His love of racing, and his skill set make him the ideal person to take the organisation forward in a way that reflects the everchanging sporting and technological landscape.
"I have total confidence that under his leadership Go Racing In Yorkshire will be able to serve the county's nine racecourses effectively and continue to fulfil its remit to promote the sport both in Yorkshire and further afield."